MBSC Customer Experience Program

Program Overview In today's digital age, customers interact with your brand across countless touchpoints – websites, social media, phone calls, and more. These interactions, both planned and unplanned, shape how they perceive your brand and ultimately influence their decisions. This is where Customer Experience (CX) comes in. A well-designed CX strategy transforms these interactions into positive experiences that foster loyalty, advocacy, and ultimately, business growth.

The program focuses on four key areas. Firstly, it focuses on designing meaningful experiences by teaching you how to collaborate with customers in crafting CX and User Experience (UX) strategies that truly resonate with them and align perfectly with your brand promise. Secondly, it helps you master CX Management, allowing you to develop expertise in managing customer interactions across all channels to ensure a seamless and positive journey at every touchpoint. Additionally, the program covers driving Value Co-Creation, where you can discover techniques to engage customers in creating value together, leading to deeper connections and increased brand loyalty. Lastly, it explores harnessing the Power of Purpose by unifying Brand, Purpose, and Value to deliver exceptional experiences that resonate with customers on a profound level.

Throughout the program, you will gain hands-on experience through interactive activities focused on CX design and management, real-world case studies highlighting successful CX strategies, and engaging video content to enhance learning and retention. You'll also apply industry-standard tools like Customer Journey Mapping, the Customer Value Pyramid, and segmentation techniques. By the end of the program, you'll be prepared to design, manage, and deliver exceptional customer experiences that drive business success.

This program is in collaboration with CX Saudi (Saudi Customer Experience Association) Visit: https://new.cxa.sa/