Impact & Key Benefits
Participants will learn how to
- Master multi-channel integration for a powerful digital strategy.
- Unify marketing channels for a seamless digital strategy.
- Continuously adapt digital marketing for business alignment, prioritizing a customer-centric approach.
- Master digital tools to elevate the customer journey.
- Become a digital expert, delivering exceptional value to customers.
- Understand the unique Saudi digital marketing landscape and its role in Vision 2030.
- Strive for excellence to set industry standards.
Takeaways & Outcomes
At the end of the program, participants will be able to:
- Develop the leadership capabilities to drive digital transformation in marketing within your organization, fostering a culture of continuous improvement & adaptation to changing digital landscapes.
- Discover the latest digital marketing technologies & tools, & learn how to implement them to stay ahead of the competition & meet the demands of today's tech-savvy consumers.
- Learn how to place the customer at the center of your digital marketing efforts in practical terms, driving innovation that leads to increased customer satisfaction, loyalty, and long-term business growth.
- Benefit from sharing perspectives and insights with other executives and industry leaders, driving the digital marketing landscape in Saudi Arabia.
2 Days Program
Complete an intensive, practical, hands-on interactive program in 2 Days
Learn From World-Renowned Faculty
Learn from exceptional Professors who stand out in their areas of specialty/fields, are based in the kingdom, and come from diverse international backgrounds and Top-tier Universities.
Earn a Prestigious Certification
Receive a Business Specialty Certificate in Digital Marketing Program from MBSC College of Business and Entrepreneurship
Network With Professionals
Enhance your professional growth and exchange knowledge with like-minded leaders by maintaining ongoing discussions even after the program.
Participant Profile
- Professionals who wish to improve their digital marketing skills for better business performance
- Professionals in marketing exploring business functions and digital marketing's strategic impact
- Business leaders seeking to understand customers and leverage digital marketing
- Non-marketing professionals who needs to implement new marketing strategies in an organization
*Applicants from all industries, job functions, or management levels are encouraged to submit their applications.
of participants praised the expertise and teaching ability of the instructors, noting that they provided valuable insights and real-world examples that enhanced the learning experience.
What Our Participants Says
“This digital marketing program exceeded my expectations! The instructors were knowledgeable and engaging, and the course material was up-to-date with the latest industry trends.”
C-Level Participant, 2023
"This program made everything easy to understand. The hands-on projects & real-world examples were incredibly helpful. Thanks to this course.”
Mid-Management Level Participant, 2022
“The interactive exercises were invaluable. They pushed me to think outside the box and consider possibilities I hadn't even imagined.”
Senior Level Participant, 2023
“I particularly appreciated the instructors' open communication style. They were always happy to answer our questions and provide additional support.”
C-Level Participant, 2023
Your Learning Journey
The In-Person Learning Experience
Distinctive Pedagogy
- Our world-class faculty leads a program curriculum that encompasses simulations, case discussions, negotiations, interactive lectures, and coaching.
- Get a closer look inside many of the world's top companies' cases.
- MBSC case studies are customized to tackle multifaceted issues and applying those lessons to your own business.
- Case studies are localized to compliment the transformational journey towards Vision2030.
Group Experience & Discussions
- Get involved in the transformational experience in our classrooms infused with a synergistic environment with participants from different experiences, backgrounds, and viewpoints.
- Experience the distinctive MBSC culture that is collaborative, creative, and focused on supporting individuals and organizations to succeed.
Network With Professionals
- Bonding with members and world-class faculty in the program will enrich and create a long-lasting knowledge experience after the program.
- Continue the conversation with the faculty and your fellow leaders on different social media platforms after the program.
MBSC Faculty
Dr. Nikolaos Tzokas Ph.D.
Professor of Marketing
Function & Specialization
Marketing Management
Dr. Nikolaos Tzokas earned his Ph.D. in Marketing Management from the University of Bath, UK, and an MBA from the Athens University of Economics and Business, Greece. In 2000 he joined the University of East Anglia (UEA), UK, as a Full Professor of Marketing. For the next 14 years, he held numerous leadership roles, including Director of Research, Dean of the Business School, Associate Dean for Research, Enterprise, and Engagement in the Social Sciences Faculty. From 2014 to 2018, he led the Faculty of Business at the University of Plymouth as their Executive Dean. In 2019 he joined MBSC as Professor of Marketing.
His research, consultancy, and executive training focuses on value co-creation through new product development, relationship marketing, and knowledge management. His research has been published widely in international journals and in 2024 he was one of the top 3 best business and management scientists in Saudi Arabia based on the independent Research.com.
Dr. Tzokas has served on several Boards and held positions of responsibility such as elected Council member of the Chartered Association of Business Schools (CABS), UK; Chair of the International Committee of the Chartered Association of Business Schools; and Chair of the Special Interest Group on Relationship Marketing of the UK’s Marketing Academy, as well as an international ambassador of the UK’s Leadership Foundation for Higher Education (LFHE), among other.
Edouard Daou
Co-founder of Acquisit
is the co-founder of Acquisit; which is Google Premier Partner, and a specialized growth marketing agency focuses on helping companies achieve meaningful, sustainable online growth through a data-driven approach. With over a decade of experience in strategy consulting, data science, and digital marketing, Edouard now leads Acquisit in KSA.
He advises clients across various industries on accelerating online sales by designing and executing customer acquisition and retention strategies based on data insights. As an independent local player with offices in Dubai & Riyadh, they bring a deep understanding of MENA markets that translates into tailored, winning strategies. Going beyond buying & selling media, they leverage all aspects of growth marketing to help clients find, attract & convert more customers, including performance marketing, SEO, CRM, conversion rate optimization, retail media, data analytics, and more.
MBSC Certification
Get recognized! Upon successful completion of the program, Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) grants an engagement in the program in its entirety.
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MBSC Executive Education.
This certificate program does not grant academic credit or a degree from Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC).