Impact & Key Benefits
Participants will learn how to
- Working with peers and reflecting on their understanding of the IMC issues
- Understanding of each integrated marketing communication mediums and their processes to build relevant communication strategies
- Gain a strong command of how to design an integrated marketing communication campaign
Takeaways & Outcomes
At the end of the program, participants will be able to:
- Demonstrate understanding of each integrated marketing communication mediums and their processes to build relevant communication strategies
- Evaluate marketing communication domain through analysis of various advertising, sponsorship, experiential marketing, digital, and sales promotion tactics
- Gain a strong command of how to design an integrated marketing communication campaign
- Engage in an integrated marketing communication project competition for local brands to show in-depth practical understanding of IMC campaigns
- Connect with local marketing communication professionals to bridge between in-class sessions and integrated marketing communication practice
- Work with peers and reflect on their understanding of the IMC issues discussed
3 Days Program
Complete an intensive, practical, hands-on interactive program in 3 Days
Learn From World-Renowned Faculty
Learn from exceptional Professors who stand out in their areas of specialty/fields, are based in the kingdom, and come from diverse international backgrounds and Top-tier Universities.
Earn a Prestigious Certification
Receive a Business Specialty Certificate in Integrated Marketing Communications Program from MBSC College of Business and Entrepreneurship
Network With Professionals
Enhance your professional growth and exchange knowledge with like-minded leaders by maintaining ongoing discussions even after the program.
Participant Profile
- Professionals working in fields like corporate communications
- Managers who seeks to enhance their skills in crafting consistent communication strategies across various channels
- Marketing professionals with many years of traditional marketing experience
- Related majors: Brand Managers, Brand Professionals, Content Creators, Marketing strategist, Sales and Marketing Manager, and Innovators
*Applicants from all industries, job functions, or management levels are encouraged to submit their applications.
of participants expressed overall satisfaction with the Integrated Marketing Communications program and would recommend it to others seeking to advance their careers in marketing.
What Our Participants Says
“I found myself immersed in a wealth of knowledge and practical skills that are essential in today's dynamic marketing landscape.”
C-Level Participant, 2023
"One of the standout features of the program is its creative approach, which integrates various facets of marketing, communication, and business strategy.”
Senior Level Participant, 2023
“I was able to gain a thorough understanding of how these components interact and support one another in order to create marketing efforts that are successful thanks to this holistic viewpoint.”
Senior Level Participant, 2023
“The faculty members are seasoned professionals with extensive industry experience, bringing a wealth of insights and expertise to the classroom.”
Mid-Management Level Participant, 2022
Your Learning Journey
The In-Person Learning Experience
Distinctive Pedagogy
- Our world-class faculty leads a program curriculum that encompasses simulations, case discussions, negotiations, interactive lectures, and coaching.
- Get a closer look inside many of the world's top companies' cases.
- MBSC case studies are customized to tackle multifaceted issues and applying those lessons to your own business.
- Case studies are localized to compliment the transformational journey towards Vision2030.
Group Experience & Discussions
- Get involved in the transformational experience in our classrooms infused with a synergistic environment with participants from different experiences, backgrounds, and viewpoints.
- Experience the distinctive MBSC culture that is collaborative, creative, and focused on supporting individuals and organizations to succeed.
Network With Professionals
- Bonding with members and world-class faculty in the program will enrich and create a long-lasting knowledge experience after the program.
- Continue the conversation with the faculty and your fellow leaders on different social media platforms after the program.
MBSC Faculty
Aseel Al Ghamdi, Ph.D.
Program Director,
Assistant Professor of Marketing
Dr. Aseel Al Ghamdi is an Assistant Professor of Marketing at Prince Mohammed Bin Salman College of Business & Entrepreneurship (MBSC) in Saudi Arabia. He received the Best Faculty Award in 2023 at MBSC and has taught various marketing courses. Additionally, Dr. Al Ghamdi is deeply involved in marketing communications, particularly in advertising and sports sponsorship. He has a strong network within major advertising agencies regionally and internationally, and with Saudi football clubs. As an international research fellow at the University of Guelph, Canada, he focuses on sport marketing and management research. Dr. Al Ghamdi has also held administrative roles, including Vice Dean of Academic Affairs at Jeddah College of Advertising (JCA), University of Business and Technology (UBT), from 2015 to 2018.
Abdulrahman Hariri, Ph.D.
Assistant Professor of Entrepreneurship
Dr. Abdulrahman Hariri is an entrepreneurship instructor, author, and mentor with practical business experience and a proven record as an active player in the national entrepreneurship eco-system. Earning a Ph.D. in Engineering (Diffusion of Innovation) and a distinguished MSc in Business Excellence (Engineering) from the University of Warwick.
He founded and led Innovation Ventures, a Saudi technology company creating solutions to empower future entrepreneurs. Dr. Hariri's influence extends beyond his own company as he actively shapes the national entrepreneurship scene through his involvement on the Executive Committees for the "Next Era" initiative and NEOM's Food Accelerator program. Previously, he served as a Fund Advisor for the Wadi Jeddah Company Investment Fund.
Dr. Hariri's global perspective comes from his experience co-founding the Entrepreneurship Excellence Center while abroad. This organization designed and delivered programs for clients and universities in Saudi Arabia while collaborating with prestigious institutions like Y Combinator, Stanford University, and Google.
MBSC Certification
Get recognized! Upon successful completion of the program, Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC) grants an engagement in the program in its entirety.
Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MBSC Executive Education.
This certificate program does not grant academic credit or a degree from Prince Mohammed bin Salman College of Business and Entrepreneurship (MBSC).